You're assuming that the prices they pay are equivalent to our exchange rate. They aren't. For example : a $500 tv here in america might cost them 500 pounds. But if you make $10 an hour working and they make 10 pounds an hour it's the same price essentially.Those are some pretty high prices...they were selling the RE SE12 for 240 pounds...which is equivalent to about $360 (US) at an exchange rate of $1.5 to the pound...normally the SE12 lists for $170 (US)...something is awkward here...