I don't think you could be more wrong if you said, "The sky is bright yellow and it is raining anvils."
Big motor does not = SQ (so why would Nick use a bigger than needed motor?)
Goal for Mag = SQ (read above)
This basket does not = big and flashy (the driver is shallower than the prior model)
Also, do you understand the concept of a heat-sink? The basket is acting like a pretty big one -- the wrap around style has even more thermal mass. Helps keep the thermal compression down further once heat starts getting out into the motor / basket of the woofer.
In any event... you fail to understand even basic concepts of what is going on in this design. It has lower distortion than the previous Mag, it works better in sealed enclosures than the previous Mag, it goes lower than the previous Mag, it is more efficient than the previous Mag, has a far more advanced motor design, AND it costs less than the previous Mag. So where is Nick making "bigger profits" and going for "looks over performance"?!
What else did you want? To wipe your butt for you?